In this article, app publishers can boost their Push Notification opt-in rates and improve User Engagement and Retention."

Push notifications are a powerful tool for engaging users, but getting them to opt in can be challenging. Here are some strategies to enhance opt-in rates:

Offering Value Through Notifications
Users are more likely to opt-in to push notifications if they see the value in doing so. One way to offer value is by providing exclusive content or promotions through notifications. For example, a retailer could offer early access to a sale, or a news app could offer breaking news alerts. It's essential to make sure the value proposition is clear and compelling.